Hey, I’m Anthony.

I’m a college dropout who started with no plan… just a camera and the belief that stories could change how people see the world.

For the first few years, I lived behind the lens, shooting commercials and documentaries that taught me how light, sound, and storytelling shape emotion. Eventually, I became obsessed with the other side of creative: the numbers, the data, and understanding why one video connects while another falls flat.

Now I bring both worlds together. I help brands craft high-end creative that’s not only beautiful but built to perform, using systems that test, learn, and scale what truly connects.